Gilbert Davila serves on the care management and quality, corporate strategy, and finance committees
Davila is the vice president, Global Diversity and Multicultural Market Development for the Walt Disney Co. In this role, Davila is responsible for strengthening the diversity of Disney’s workforce and to build its presence in multicultural market segments. He is also publisher of Disney en Familia, the company’s quarterly Spanish-language magazine for Hispanic consumers.
Davila was appointed to the position in October 2008 after serving as Disney’s Vice President of Global Multicultural Marketing. In that job, he was responsible for enhancing Disney’s profile in the U.S. Hispanic, African-American and Asian-American communities and for helping Disney’s four main business segments (Media Networks, Motion Pictures, Consumer Products and Parks and Resorts) increase revenues through his group’s research and insights.
Prior to joining Disney in 2003, he was vice president Multicultural Management at Sears Roebuck and Co. where he spent seven years building what became one of the leading multicultural marketing programs in the county. He previously held various sales and marketing roles with Coca Cola USA and Procter & Gamble.
Davila is currently a board member of the Association of National Advertisers and serves as Chairperson for the ANA’s Multicultural Marketing Committee. A featured speaker at Harvard University program entitled “Beyond the Niche Market”; he has also written numerous articles that have appeared in several publications, including The Wall Street Journal, The Advertiser, Advertising Age and The Los Angeles Times. Gilbert also heads the Board of Advisors of the National Hispanic Media Coalition.
Davila has also been the recipient of numerous awards including the American Advertising Federation Hall of Achievement Award, Advertising Age’s Marketing 100 Award and Crain’s Top 40 Under 40 Award, along with the AFF’s Diversity Achievement Award, among others.