Our Mission, Values, Vision and Brand
Banner’s nonprofit Mission, Values, Vision and Brand statements serve as the foundational language for our organization.
Together they guide decision making, define organizational behavior, set the standards for our day-to-day work, and drive high-level performance so that we may achieve our goals.
“We exist to make a difference in people’s lives through excellent patient care.” This Mission statement focuses everyone in the organization on a singular purpose – excellent patient care.
Learn more about our nonprofit Mission
Banner’s Values define the culture of Banner Health and how these values are demonstrated through actions and behaviors.
People Above All … by treating those we serve with compassion, dignity and respect.
Excellence … by acting with integrity and striving for the highest quality care and service.
Results … by exceeding the expectations of those we serve and those we set for ourselves.
Our Vision is: “We will be a national leader recognized for clinical excellence and innovation, preferred for a highly coordinated patient experience, and distinguished by the quality of our people.”
Our Vision statement paints a picture of what our goals are for the future. It clearly defines the work we must do and connects to the behaviors we must demonstrate to achieve these goals within the next five years:
- Be recognized for clinical excellence and innovation
- Develop a highly coordinated patient experience
- Be distinguished by the quality of our people.
Innovation at Banner
How Banner defines innovation: "Innovation at Banner is defined as the rapid identification and deployment of strategies leveraging Banner’s operating model and the science of care delivery to ensure an extraordinary patient experience, which is safe, efficient and effective."
Banner’s Brand -- “Medical excellence, provided by the best people, delivering the best care” -- is the reputation we are building for Banner Health in the minds of our patients, families and our communities through the actions and behaviors demonstrated through every interaction with our customers.
Our Journey commitment
Journey is the commitment that Banner is making to each and every employee, stated as: “We’ll help make a difference in your life and career so that you can make a difference in the lives of others.”
Employees experience this commitment through the many opportunities and rewards that Banner provides. They in turn commit to provide and support excellent patient care.