'Project for Kids' radiothon raises $60,000 for Banner Children's
The second annual Project for Kids radiothon raised more than $60,000 for Banner Children’s. The five-hour live broadcast took place on Feb. 15, 2014 across all eight Clear Channel Phoenix radio stations and enlisted the listening community to support the pediatric health care programs throughout Banner Children’s.
Throughout the Project for Kids radiothon, on-air personalities including Beth McDonald and Marty Manning from 99.9 KEZ, Johnjay and Rich from 104.7 KISS-FM, Mathew Blades from MIX 96.9 and more broadcasted live from Chandler Fashion Center alongside Banner Children’s patients and their families, caregivers and more than 80 volunteers and phone bank operators.
The broadcast aired across all eight Clear Channel Phoenix radio stations (104.7 KISS-FM, 102.5 KNIX, MIX 96.9, 99.9 KEZ, 95.5 The Mountain, 550 KFYI, FOX Sports 910 and 1230 The KFYI Business Channel), and listeners heard from community members who received patient and family care through Banner Children’s varied support programs.
“Clear Channel Phoenix is a strong community of local radio stations that share a sense of responsibility for their local community,” said Scott Hopeck, president and market manager of Clear Channel Media and Entertainment Phoenix. “Project for Kids is a tremendous way for radio stations to work with and engage their audiences for the purpose of helping children overcome their illnesses and injuries with the best possible care. I can’t think of anything more meaningful.”
“Supporting the health and well-being of children in our community requires the commitment of all of us,” said Andy Kramer Petersen, president and CEO of Banner Health Foundation. “Project for Kids raises both awareness and much needed funds for programs and services that we can all agree are invaluable to ensuring a healthy future. We are grateful to Clear Channel for its generosity and willingness to help rally partners and listeners in support of Banner Children’s.”
Automobile dealership Chapman Automotive, a sponsor of Project for Kids, donated nearly $28,000 through the Banner Buddy program and its weekend vehicle purchase program. Project for Kids raised a total of $60,000 with the help of presenting sponsor A1 Garage Door Service, plus unique on-air giveaways and on-site raffles, which included: concert tickets to see One Direction and Miley Cyrus; lunch with Imagine Dragons; meet and greet opportunities with Tim McGraw, Jason Aldean and Luke Bryan; theme park tickets to LEGOLAND California Resort and Sea World San Diego; gift cards to Octane Raceway and Candy Addict; and more.
Project for Kids festivities at Chandler Fashion Center included the Banner Fit Kids Zone. Centered on promoting pediatric health, fitness and safety, the Banner Fit Kids Zone featured a prize wheel with health and wellness trivia questions, children’s activities like a bean bag toss, face painting courtesy of volunteers from University of Phoenix and a photo booth compliments of Cox Communications and more. Information on water safety, healthy nutrition, fitness and other health topics also was distributed.